New tools will marketers use for real-time customer insights in 2025

In 2025, marketers will rely on a new generation of advanced tools for real-time customer insights that blend AI, automation, and data integration to deliver actionable intelligence quickly and efficiently. Key tools and their features include:

1. Stravito
   • An AI-powered consumer insights platform designed for enterprise use.
   • Centralizes research with AI search and summarization, curated collections, real-time alerts, and predictive recommendations.
   • Best for large teams needing to track and improve customer interactions across touchpoints in real-time.
2. GWI Spark
   • Provides interactive, real-time consumer insights by combining survey data with AI-driven visualizations.
   • Features a chat-based interface for simple access to deep consumer and trend analysis, facilitating fast, data-driven decisions.
3. Pixis
   • AI-driven marketing automation platform optimizing bids, budgets, and targeting in real time.
   • Delivers machine learning to identify high-converting audiences and forecast campaign outcomes. Great for performance marketers managing large ads.
4. Quantilope
   • Agile consumer research tool with AI-powered surveys and instant data analysis.
   • Supports real-time feedback, video responses, emotion detection, and sentiment analysis to quickly adjust marketing strategies based on consumer input.
5. Brandwatch
   • Social listening platform with AI-powered sentiment and trend analysis.
   • Provides real-time crisis alerts and brand performance tracking across millions of online conversations for immediate marketing strategy refinement.
6. Salesforce Marketing Analytics
   • Offers real-time marketing insights with predictive analytics to understand customers and optimize campaigns dynamically.
   • Integrates data across channels for comprehensive customer views and faster decision making.

These tools emphasize speed, predictive power, and ease of integration into marketing workflows. They enable marketers to:

• Track customer behavior and sentiment in real time
• Rapidly personalize content and offers based on live data
• Detect emerging trends and shifts instantly
• Automate campaign adjustments for maximum ROI

In essence, 2025 marketers will use AI-driven platforms combining real-time data processing, predictive analytics, and interactive insights to generate smarter, faster, and more personalized customer engagement.