In August 2025, LinkedIn quietly rolled out a major algorithm change that’s making users double-take — not because of new features, but because older posts are suddenly reappearing in their feeds.
While some professionals welcome the chance to engage with high-value discussions they may have missed, others find it jarring to see weeks-old updates competing with fresh content. LinkedIn says the change is intentional, aimed at keeping conversations alive and boosting content longevity.
Video and thought leadership content remain the platform’s top engagement drivers, but the way those posts surface in feeds is now undergoing a significant shift.
Traditionally, LinkedIn’s feed prioritized recent and relevant posts based on a mix of engagement, network proximity, and topical interest. With the August 2025 update, the platform has added a "content reactivation" factor that:
This means a thought leadership article posted two weeks ago can suddenly reappear at the top of your feed if people are still actively commenting on it.
LinkedIn’s product team describes the update as a way to “extend the lifespan of valuable professional conversations”. In its announcement, the company outlined three goals:
In other words, LinkedIn wants to shift from “fast scrolling” to “slow networking”, where quality trumps recency.
One of the biggest winners in this update is evergreen content — posts that remain relevant over time. Examples include:
For creators, this means a well-crafted post can now gain traction long after its original publication date. Instead of being forgotten after a 48-hour engagement spike, it can re-enter feeds multiple times if the discussion keeps going.
Although the algorithm now favors older content with renewed engagement, video posts continue to dominate in visibility. LinkedIn’s internal data shows:
This means a two-week-old video post with active comments can easily outperform a brand-new text update. The algorithm essentially treats videos with sustained discussion as premium feed material.
The update heavily favors thought leadership content — defined as posts that:
LinkedIn’s research indicates that thought leadership posts are 4x more likely to spark meaningful comment threads, making them ideal candidates for resurfacing under the new rules.
For executives, consultants, and subject-matter experts, this means greater ROI on time spent crafting deep, valuable content.
Reactions to the update have been mixed:
Positive Feedback:
Criticism:
LinkedIn seems to be betting that the long-term benefits of richer conversations will outweigh the initial confusion for some users.
For individuals and brands, this update calls for strategic adjustments:
a) Focus on Discussion-Driven Posts
Posts that invite conversation — through questions, polls, or industry debate — have higher resurfacing potential.
b) Maintain Engagement After Posting
Replying to comments days or weeks later can trigger the algorithm to push the post back into feeds.
c) Leverage Evergreen Value
Instead of chasing trends daily, invest in posts that will be useful months from now.
d) Integrate More Video
Video’s staying power in the new algorithm makes it a smart investment for visibility.
While framed as a user experience upgrade, analysts note a business incentive behind the change:
In the competitive professional networking space, keeping content visible longer could help LinkedIn strengthen its position against platforms like X (formerly Twitter) and Bluesky, where posts vanish quickly from visibility.
The algorithm shift isn’t without risks:
LinkedIn will need to fine-tune its filters to ensure resurfaced posts remain relevant and don’t crowd out timely updates.
If you want to benefit from LinkedIn’s August 2025 update, here are five immediate actions to take:
LinkedIn’s August 2025 algorithm change marks a shift from short-term visibility to long-term conversation building. For professionals who value deep networking and sustained engagement, this could be a game-changer.
While not everyone will appreciate seeing older posts in their feed, the update reinforces LinkedIn’s identity as a platform for meaningful professional exchange, not just rapid-fire updates.
In a social media world obsessed with the “now,” LinkedIn is betting on the power of content that stays relevant — and for many creators, that’s a bet worth embracing.
Facebook and its parent company Meta are rolling out a wave of fresh updates this August 2025, bringing AI innovation, creative freedom, and a stronger push for original content. From advanced editing features to experimental engagement tools, these updates mark a clear shift toward empowering authentic creators and enhancing user experience.
In August 2025, YouTube announced a major expansion of its Premium Lite subscription — the lower-cost, ad-free tier — to several new countries across Europe. The move signals YouTube’s commitment to making ad-free viewing more accessible, especially for users who don’t need the full set of premium features like background play, offline downloads, or YouTube Music.
As we move deeper into the digital age, marketing strategies are evolving at an unprecedented pace. Social media platforms like TikTok, Instagram, and Facebook are constantly updating their algorithms to prioritize certain types of content over others. Understanding these changes is crucial for businesses looking to stay competitive.